June 2009
2 posts
The New 4Ps of Marketing
by Jim Walker Every Marketing 101 student learns the 4Ps of Marketing: Product, Price, Place, and Promotion. However, powered by the rise of social media, a new and dramatically different set of 4Ps is emerging: Participation, Permanence, Portability, and Pithiness. Participation At it’s core, social media is about massive, constant, and incredibly diverse participation across every age...
How Fast We Forget....
Does learning decay as fast as these sales leads? MIT Study finds that success rate of initial calls plummets within 1 hr. http://bit.ly/s8G8G
The most potent time for training success is within the first 12 - 24 hours after the initial material has been learned! If the new material can be reinforced and used in context during the window of that golden first day - the chances for long-term...